FILE 04.02
// METHOD / SPECIFICITY
ONE HUMAN, ONE MOMENT
> A sentence about everyone is a sentence about no one. The specific is the only universal that lands.
The general feels safe.
The general feels nothing.
Choose the unsafe specific.
// EXAMPLES
SLOP
"Many users have found our platform helpful."
SPECIFIC
"A bakery in Lille uses it on Sundays to schedule the early shift."
SLOP
"Empowering teams to navigate change."
SPECIFIC
"A four-person agency replaced one weekly meeting with a paragraph in Slack."
SLOP
"Our journey has been one of relentless growth."
SPECIFIC
"We had two customers in 2021. We have 412 today. We still answer the support email."
// THE DRILL
- 01 > Take the sentence.
- 02 > Underline every word that could be any word.
- 03 > Replace each underlined word with one specific. Re-read.
- 04 > If the sentence now refuses to be universal — keep it.